Articles on
Strategy
Levi Strauss: A Brand Resurrection
Levi's resurrects its brand by adapting to Gen Z's trends - customization, sustainability. Despite layoffs, it expands into new markets, emphasizing transparency.
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Inditex and Mango Look to the U.S. for Growth
Inditex and Mango are surging into the U.S. market. From new investments to exciting collaborations, there is no stopping these Spanish brands.
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Pandora’s Goal for Recycled Gold and Silver
Pandora CEO Lacik implements Phoenix strategy, achieving sustainability goals early. Recycled metals cut emissions, lead jewelry industry in ESG.
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Move Over Dubai, Saudi Arabia Is Taking Center World Stage
Discover the rapid rise of Saudi Arabia on the global stage, with mega projects reshaping its image. From sports to luxury, a new world hub ...
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LVMH’s Next Step to Shape Pop Culture
Learn more about how luxury brand LVMH is aiming to shape pop culture
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Where Is Boomer Makeup When We Need It?
Learn more about some of the makeup brands that are embracing the Boomer Makeup industry, and if it is projected to shrink or grow.
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Is Target’s Strategy Causing it to Lose Its “Tarjay?”
Target is launching a new budget brand, “dealworthy,” joining the race to the bottom where prices struggle to cover costs. Dealworthy’s products, many to be ...
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New Luxury Redefines the Market
Understanding the evolving luxury market is redefining its main trading currency: desire. New luxury’s image is shifting to become more inviting, humane, creative, engaging, subtle, ...
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