While the lion’s share of recent beauty chatter has centered on 30-second viral TikToks, the polar opposite phenomenon – long, elaborate “unboxing” videos – is still shockingly popular on YouTube, perhaps giving hope to the hand wringers who fret over […]
Looking at Unboxing Beauty Videos Read More »
This report highlights reasons behind the success of beauty e-retailers and brands from April 2021 through April 2022, despite supply chain disruptions, shifting consumer demands, return to in-store shopping, and now rising inflation.
Optimizing Online Beauty Sales in a Changing Business Environment Read More »
It’s 2022. Why am I having to worry about whether the Pantene Mist Behaving Dry Conditioning Mist I have tucked in a bathroom drawer, or the Neutrogena Ultra Sheer aerosol sunscreen my husband spritzes on before tennis, are giving us
Big Beauty Needs a Detox Read More »
