Articles on
Experience
Me-tailing Is the New DTC
"Me-tailing" is the new DTC that is revolutionizing retail driven by influencers and personalized experiences. Legacy stores struggle as consumers flock to online influencers.
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Paris Retail Still Has That Je Ne Sais Quoi
Learn more about paris retail and the four Parisian grandes dames stores that are impressive, memorable, and experiential adventures.
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Exploring the Ozempic Economy
In exploring the Ozempic Economy, whispers in early 2023 circulated in rarefied circles about the power of Ozempic, Wegovy, Mounjaro, and other GLP-1 diabetes medications ...
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Postcards from Paris: Reflections on World Retail Congress 2024
World Retail Congress 2024 convened leaders addressing AI's impact, geopolitical challenges, and the pivotal shift towards customer-centric strategies.
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Shoptalk 2024: Tech Talk in a Retail Agora
Shoptalk 2024 explored retail's future with tech innovations like Gen AI and AI-driven personalization. Unified commerce and customer-centricity were key.
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Liquid Death Sparkling Water is a Billion Dollar Elixir
Liquid Death: From water to billion-dollar brand. Gen Z allure, eco-packaging, and rebellious marketing redefine beverage industry norms.
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What the Death of the Middle Class Means for Retail
Relevant marketing hinges on understanding the end consumers. Learn more about what the death of this middle class means for retailers.
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Social Media’s Accountability Without Alienating Teens
Teen social media users are in for a year of frustrating surprises. That’s because both the U.S. Senate and social media platform founders are facing ...
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