I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z step sibling, who was the conveyor of this shocking information. Sure, direct marketing invitations to […]
The Social Media Networks We Grew Up with Aren’t Cool Anymore Read More »
Facebook\’s much-loved acquisition Instagram, now with over one billion users, has been a boon to users, retailers and brands. The app\’s initial role as a creative outlet has evolved into a tool whose prowess at customer acquisition is unmatched. While
Just over a year ago I wrote “Amazon Ain’t Just a River in Egypt”. The only thing that’s changed in its content is that Jeff Bezos is no longer the second richest person in the world. Today, he’s the richest person
GDS – GaryVee Denial Syndrome Read More »
Inching or Sprinting To Social Commerce? Not long after Facebook was launched in 2004 as a social network, retail industry experts were bantering about whether or not it would ever become an e-commerce platform. Fairly unanimously, most believed it would
Facebook’s “Marketplace” Read More »
Have you heard enough about Millennials? If you immediately answered yes, we’re right there with you…but not so fast. First we glorified them. Then we demonized them. Now it’s time to appreciate them for the influential force they are. No
TOBE Says: The Millennial Mindset Is Contagious Read More »
By bringing hair, makeup and nail pros right to your door, on-demand apps are claiming an ever-bigger chunk of the beauty budget. Pass the oxygen mask — StyleSeat is sucking all the air out of the room. This past July,
This is a challenging time for retailers to invest in global expansion. About ten years ago the industry experienced a Gold Rush of sorts, heeding calls to “Go West” (or “Head East,” depending on your perspective) to China and India.
Expanding Globally? Then Consider Mexico Read More »
After 114 years, Seattle-based Nordstrom finally made it 143 miles due north to open a store in Vancouver, British Columbia on September 18.And what a store it is. As someone who has visited many Nordstrom stores in the U.S., I
Nordstrom Opens Its Doors in Canada Read More »
My favorite 14-year-old girl, like so many in her generation, is lost without her phone. In spite of school, sports, eating and sleeping, she spends almost eight hours a day on social media. Instagram and Snapchat are her addictions. Selfies
A Socio-Anthro Take on the State of Shopping Read More »
Back in the 1950s with McCarthyism barely in the rearview, my parents always warned me never to sign anything for fear I would be a branded a Communist agitator. I was 6 at the time. In the 1960s and 1970s
Navigating the Turbulent Waters Of Social Activism Read More »
